Make equity conversations productive, not painful.
Your founder clients struggle with equity. Give them a tool that turns abstract ownership discussions into clear, fair, trackable splits.
Your clients need help with equity.
Whether you coach startup founders, advise small business partners, or consult on team formation, equity is one of the hardest conversations your clients face.
A tool that makes you more effective.
Stop facilitating equity conversations with a whiteboard and guesswork. Equity Matrix gives you and your clients a shared system to model, track, and formalize ownership splits.
- Use in live sessions to model equity splits with the calculator in real time
- Give clients a system to track contributions and keep equity fair over time
- Reduce conflict by replacing emotional negotiations with transparent, data-driven splits
- No cost to you — a free perk to offer your clients
Free access
- • Dynamic equity tracking
- • Contribution logging
- • Real-time ownership splits
- • Team transparency dashboard
Valued at $216
Simple to integrate into your practice.
Reach out
Tell us about your coaching practice and how you work with founders.
Get set up
We'll create your referral link and share any resources you need for client sessions.
Recommend to clients
Point your clients to Equity Matrix when equity comes up. They sign up, you look like a hero.
Works for your clients, whatever stage they're at.
Startup co-founders
Two or three founders trying to figure out who gets what. Equity Matrix tracks contributions and calculates fair splits automatically.
Small business partners
Business partners who invested different amounts of time and cash. Dynamic equity keeps ownership proportional to actual input.
Teams adding co-founders
A solo founder bringing on a partner after already building. Equity Matrix accounts for prior work and ongoing contributions from both sides.
Let's work together.
Tell us about your practice and we'll get you set up with everything you need.
Become a Partner