Startups

Equity that evolves with your startup.

Replace static splits with a living model that evolves as your team contributes time and money.

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14-day free trial. No credit card required.

Equity Matrix Dashboard

A better way to split equity.

Fixed splits create problems. Dynamic equity solves them.

Static equity

  • Locked in before you know who's doing what
  • Hard talks when effort doesn't match
  • Someone leaves early with a full share
  • Resentment builds quietly over time
  • Renegotiation feels personal and emotional
vs

Dynamic equity

  • Ownership reflects actual contributions
  • Adjusts automatically as work happens
  • Cliffs and decay protect the team
  • Everyone sees the same numbers
  • Fairness is structural, not negotiated
How It Works

From first commit to fair splits.

Get your equity model running in four simple steps.

Set up your matrix

01

Invite your team

02

Track contributions

03

Watch equity reflect reality

04

Built for founder trust.

The features that make dynamic equity work for early-stage teams.

Full transparency

Everyone sees the same numbers. No hidden calculations or surprise reveals.

Early exit protection

Cliffs, thresholds, and decay rules adjust equity fairly when founders leave.

Dynamic agreements

Legal-ready documentation that reflects your actual arrangement.

Built for pre-money

No valuation needed. Perfect for bootstrapped and pre-seed teams.

Works for how startups actually operate.

Dynamic equity handles the situations that break fixed splits.

Idea

You're not sure who's doing what yet.

Start tracking now. Let contributions define roles instead of guessing upfront.

Building

Someone funds the early costs.

Cash contributions count alongside time. Both inputs build equity.

Traction

One founder goes full-time first.

Their extra hours get tracked. Equity reflects the imbalance automatically.

First Hire

A cofounder needs to step back.

Cliffs and decay protect the team. Clean transitions without drama.

Growth
Funding
Building

You're not sure who's doing what yet

Start tracking now. Let contributions define roles instead of guessing upfront.

Traction

Someone funds the early costs

Cash contributions count alongside time. Both inputs build equity.

First Hire
40h this week

One founder goes full-time first

Their extra hours get tracked. Equity reflects the imbalance automatically.

Growth
Protected

A cofounder needs to step back

Cliffs and decay protect the team. Clean transitions without drama.

Made for the messy early days.

Get aligned now, while there's still flexibility.

  • Pre-seed and seed-stage founders still figuring things out
  • Bootstrapped teams without outside capital yet
  • Technical + non-technical cofounders with different contribution styles
  • Side projects that might become real companies
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Equity Matrix mobile app Startup founders collaborating

Build equity that reflects reality, not assumptions.

Get Started

14-day free trial. No credit card required.