For Startup & Business Attorneys

Help clients avoid equity disputes before they need you to fix it.

Recommend Equity Matrix to early-stage founders and SMB partners. They get a tool to track contributions and split ownership fairly. You get clients with cleaner situations.

Become a Partner Referral revenue available.
Startup lawyer advising on equity

Equity disputes are messy. And common.

You've seen it: partners who can't agree on who contributed what, founders who shook hands on 50/50 and now regret it, businesses stuck in limbo over ownership.

65%

of startups fail due to co-founder conflict 1

73%

use static 50/50 splits that create problems 2

89%

wish they'd addressed equity earlier 3

When to Recommend

Two situations where Equity Matrix helps.

Pre-money startups

Founders who aren't ready for a full C-corp setup but need to track who's contributing what. They're building together, maybe bootstrapping, and want to figure out fair ownership before formalizing.

Equity Matrix gives them a documented contribution history. When they're ready to incorporate, you have clean data to work with.

SMB partnerships

Small business partners who need transparency around contributions — especially when one partner is investing cash and another is investing time.

Dynamic equity tracking prevents the "I put in more than you" arguments that derail partnerships and fill your inbox.

The Partnership

A tool you can recommend or resell.

We're flexible on how you work with us. Recommend Equity Matrix to clients and earn referral revenue. Or include it in your offering.

  • Referral revenue — earn a percentage of referred subscriptions
  • Cleaner clients — they arrive with documented contribution history
  • Modern positioning — offer a forward-thinking tool alongside your services
  • Less headache — prevent disputes instead of resolving them
Equity Matrix Dashboard
How It Works

Simple to get started.

1

Reach out

Tell us about your practice and how you'd like to work together.

2

Get set up

We'll create your referral link and walk you through the product so you can speak to it confidently.

3

Start earning

Point clients to Equity Matrix when they're pre-money or need contribution tracking. Earn when they subscribe.

Let's talk.

Tell us about your practice and we'll find the right arrangement.

Start the Conversation

Common questions

Sources

  1. Noam Wasserman, "The Founder's Dilemmas" (Entrepreneur)
  2. Noam Wasserman, "The Founder's Dilemmas" (Princeton University Press)
  3. First Round Review, Equity Articles