Small Business

Ownership that grows with your business.

Give partners and key employees a real stake that reflects their actual contributions to your success.

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14-day free trial. No credit card required.

Equity Matrix Contributor Profile

A better way to share ownership.

Static partnerships create friction. Dynamic ownership keeps everyone aligned.

Static partnerships

  • Handshake deals that get messy later
  • Key employees with no real stake
  • Partners who coast while others hustle
  • Hard conversations that never happen
  • Family and friendships strained by business
vs

Dynamic ownership

  • Ownership reflects real contributions
  • Reward employees who go above and beyond
  • Protections built in for when partners leave
  • Crystal clear records everyone can see
  • Keep the business and relationships healthy
How It Works

From day one to done right.

Get your ownership model running in four simple steps.

Set up your matrix

01

Add your partners

02

Track contributions

03

Watch equity reflect reality

04

Built for business partnerships.

The features that make dynamic ownership work for small business teams.

Full transparency

Partners and employees see the same numbers. No hidden calculations or surprises.

Partner exit protection

Built-in rules handle departures fairly. No scrambling when someone leaves.

Living agreements

Documentation that evolves with your partnership. Always reflects reality.

Tax-ready snapshots

Periodic snapshots average your equity for IRS reporting. Dynamic day-to-day, fixed for taxes.

Works for how real businesses grow.

Dynamic ownership handles the situations that break handshake deals.

Launch

Partners contribute different amounts.

One puts in cash, another puts in time. Both count toward ownership fairly.

Early Days

A key employee becomes essential.

Bring them into the ownership model. Their stake grows with their contribution.

Growing

One partner steps back from daily work.

Their ownership stops growing while active partners keep building theirs.

Expanding

Ready to lock in ownership.

Optionally, freeze the split once the business is stable and everyone's earning a fair salary.

Mature
Exit
Early Days

Partners contribute different amounts

One puts in cash, another puts in time. Both count toward ownership fairly.

Growing

A key employee becomes essential

Bring them into the ownership model. Their stake grows with their contribution.

Expanding
40h this week

One partner steps back from daily work

Their ownership stops growing while active partners keep building theirs.

Mature
Locked

Ready to lock in ownership

Optionally, freeze the split once the business is stable and everyone's earning a fair salary.

Built for partnerships that matter.

Get ownership right from the start—before it becomes a problem.

  • Business partners who want a fair, transparent arrangement
  • Family businesses navigating ownership across generations
  • Professional services firms with equity partners
  • Teams wanting to reward key employees with real ownership
Start a Free Trial
Equity Matrix member list Small business owner

Ownership that's fair to everyone who builds the business.

Get Started

14-day free trial. No credit card required.